Meet with the New eharmony Logo
History is just a thing that is funny. Seventeen years ago today we turned up to the internet dating party. Therefore we had been among the first to exhibit up (but we were fashionably very early). That’s as soon as we first started making relationships that are lifelong. Plus the remainder had been history, reported by users. But let’s speak about that history because whom doesn’t love outstanding love tale?
Going back 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms from the leading edge. Although we worked difficult to blaze a path within the internet dating globe, our logo design and brand name appeared to often be playing catchup.
In 2000 we initially developed a lowercase logo—but that had been the belated 90s and now we remained finding out exactly exactly just what e-mail implied therefore we had been a bit awkward in chiseling away our artistic identification.
5 years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move for the time)
After which this season, we eliminated the line that separated the ‘e’ while the ‘H’. Nothing had been getting back in our means. Not really a line.
In 2014 we revealed our colors that are true making our logo color uniform—just one color we called “eHarmony blue”. It had been a hue that may make just about anybody yawn, however in a way that is good. It absolutely was pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is rubrides club com more negative counterpart, “meh”.
It absolutely was in 2016 whenever we come up with a brilliant group of creatives to aid contemplate an even more thoughtful method to provide ourselves into the globe. We began with brand characteristics. It was an ongoing process, for certain, but really worth it! This venn diagram is kind of like our foundation.
As shown within the diagram, our business is an ongoing company recognized for the technology behind love, so when overlapped, we could produce connections.
We dug deeper into this, and discovered both of these characteristics as characteristics that guide our overall tone and design.
Next, we started our research. Various design studies aided us set guidelines when making not just the logo design, nonetheless it helped determine our new brand name colors, fonts, and feel.
They state history has a tendency to duplicate it self. Having said that, our brand name logo design and identification goes back once again to the basic principles.
And, after months and months of anxious expectation, we finally are exposing it into the globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday celebration? In either case, we’re excited!
*Side note, wef only I could demonstrate just just exactly how numerous logos we designed, then again you may judge us if you are extremely passionate, nerdy, enjoyable, and merely simple excited to redesign our logo design and present it to your globe!
The things I love many relating to this logo design is it is therefore versatile. And then we actually wish that this new colorful icon that is new of resonates with everybody else.
Finally, to assist you comprehend the idea behind our design, the following is our formal logo design intro:
Today, eharmony reveals a redesign of the logo design plus it’s making an incident for lowercase. Just how we find love changed considerably within the last few two decades therefore the brand brand new artistic identity reflects that evolution, being a forward-thinking, human-centered relationship business.
Staying real to its core, the name brand is written in a font this is certainly hot. a dynamic heart shines above it, illustrating the insights, expertise, and experience we bring to making suitable relationships. Together, they combine to express the worthiness we help create—love and science operate better together.